Working with a very well known name in the Yorkshire area, this business is very well established and they’ve won many industry awards for what they do. To support them in their growth strategy they are now looking for a Head of eCRM.
Reporting to the Director of Digital, the Head of eCRM will be pivotal in the business development. It will be your responsibility to plan and deliver effective CRM campaigns, considering new and progressing CRM techniques and digital innovations. Through tactical planning and segmentation you will identify the most relevant channel to engage with the customer, whether it’s via ESPs, SMS and social channels.
What We’re Looking For
We’re looking for a eCRM expert. You will have planned and delivered on high volume email campaigns for a well known business previously. Ideally you will have experience in email platforms such as Silverpop, ExactTarget, Experian and Pure360. You will be a strong communicator and able to work collaboratively with a wider digital marketing team.
Salary: £40,000.00 – £50,000.00 per year
Job ID: 37696076